In today’s world, time is the most precious commodity. People don’t want to waste time on being sold stuff. That means that the effectiveness of marketing through ads has gone down significantly.
What people are looking for aren’t ads, but added value.
If you’re an entrepreneur selling merchandise or offering services, the easiest way to reach your target buyers/clients is to make them your audience. Producing engaging, relevant and constant content on both your website and social media is likely to get you more sales than thousands of dollars worth of advertisement.
In other words, you are more likely to attract costumers by writing interesting, engaging content about issues in which your business offers solutions, than by direct marketing.
— if you’re selling environment-friendly detergents, you might want to produce content on healthy living, clean eating, and pollution.
— if you’re selling an app that features maps for hikers, you might want to produce content on outdoor living, hiking, digital nomadism, living off-grid.
This is where content writers come in.
Writing content for your business yourself is perfectly fine if your writing skills are good, and you’re familiar with the SEO and basic content writing principles. Otherwise, it might take up too much of your time—time that would probably be better spent working on your core business—and still not get you the conversion rate you hoped for (conversion rate
That said, not every content writer is a good fit for every type of business. It is preferable that you find a writer who is passionate about the very thing your brand is about.
I am a multi-passionate person with a wide range of interests that I enjoy exploring, learning and reading about. These include, but are not limited to:
- Health & Healthy Eating
- Clean living
- Outdoors & Hiking
- Digital Nomadism
- All Things Writing
I read extensively in all my areas of interest. When I’m not reading books or listening to podcasts, I’m either searching the internet, reading magazines or just plain thinking . . . My mind is always switched on 🙂
Whether you’d like to have one 3000-word article per week or four 500-word articles per month (or anything in between), or if you’d like to have an engaging content across your social media scheduled weekly, I’d love to hear from you.
I work closely with my clients to get the tone just right and make the identity of their brand stand out.
If you think we’d be a good fit, please don’t hesitate to contact me for a quote.